Digital Solutions for Growth

• Rising operational costs
• Funding
• Interest rate hikes
• Labour shortages
• Technology

Sounds familiar? These are just to name a few. While we are not experts on your cash flow improvement or interest rates, we can definitely guide you to the right path when it comes to the digital technology.

It’s not about a robot army, building AI chatbots from scratch or coding your own apps or websites. It’s quite simple, you want to:

1. Save time, your biggest asset
2. Reach more customers, let’s not save them for your competitors
3. Stay competitive, hard doing so when you also need to run your business
4. At the end of the day, we are here to make smarter decisions, right?

So, where should you start?

1. Create your Google Business listing, it’s free, it’s easy to create and will boost your local visibility. You will need to confirm your business listing with Google, and it will require for you to authenticate it.
2. Social media; pending on your business objectives and target audience(customers), you have so many to choose from. Facebook and Instagram for your B2C audience (your direct clients), LinkedIn for your B2B audience (other firms and referral base).
   • Instagram – typically used with strong visuals, showcasing your business personality. Authentic storytelling to build trust and credibility; behind the scenes (plumber fixing something, accountant preparing for yet another call from the ATO, customer spotlights etc).
     • Schedule posts with tools like Later or Buffer.
     • Use free design tools, like Canva to streamline to process.
     • Keep captions conversational and include a clear call-to-action.
   • Facebook – great for community engagement. Find your niche, find your group and you’re in.
     • Facebook groups are outperforming ”Pages” in engagement. Groups foster loyalty, feedback, and peer-to-peer support. Leave feedback, promote your business and create a community. Start a niche group around your product or service theme.
     • Polls or Q&As is an interactive way build trust and keep members engaged. Not to mention a great way to gain feedback and improve.
     • Encourage customers to share their experiences to your boosts your businesses authenticity and reach. Ask your friends and family to help you share your content, it’s not against the rules, but do not ask them to leave ”fake reviews”, this will come and bite you in the ass.
     • Facebook’s ad tools allow hyper-local promotions, perfect for sole traders and service-based businesses. More on that below.
     • Post consistently—value-driven content, not just promotions.
   • LinkedIn – great for business-to-business marketing. Show your business potential, but requires you to online-network, and oh gosh the spam in mails from people who are not interested, but trying to grow their followers and connections.
     • Founders, team members and business owners get more traction than business/brand accounts. This is due to the lack of personalisation within the brand accounts, and who can blame them.
     • What works best? Share insights, solve problems and showcase success stories.
     • By joining in LinkedIn groups you can build credibility, grow your community and gain those valuable leads (potential costumers).
     • In short: post weekly, share your thoughts and avoid spamming.
     • On our view on LinkedIn ads, read below.
   • TikTok – trendy, flash and easy to use. It has been proven to be an excellent resource to showcase your business in a very natural and fun way.
     • Humanise your brand and build trust with behind-the-scenes or how to videos.
     • Collaborating with influencers or micro-creators boosts credibility and reach, but let’s be honest no one wants to help other businesses succeed(well mostly), so this will be expensive and quite honestly unnecessary at this stage.
     • Direct selling through the app is exploding, especially for product-based businesses, saying that who said this can’t be utilised for service-based businesses? Look, in 2024 we didn’t have TikTok account, we’ll give a go just for you.
     • Mixing fun, authentic content with targeted ads yields strong ROI. And they are cheap, but more on that later.

Reach out to us for a free consultation on your business needs